Contact Lenses are perfect for active lifestyles

Contact lenses are a great choice  for people with an active lifestyle. If you are currently wearing prescription glasses you may well find that contact lenses enhance your enjoyment of  sports and outdoor activities like trekking, jogging and cycling.  Today’s contact lenses are lightweight, comfortable and not easily dislodged. Even in vigorous workouts, contact lenses provide clear and stable vision as they are placed directly on the cornea and stay in place with the movement of the eye.

If you are making the switch to contacts, or are just using them for sports,  here are some tips for new contact lens wearers.  While using contact lenses for the first time, it is very important to follow the care and usage instructions properly. Wear the lenses only for the prescribed period of time and throw away daily disposable lenses at the end of each day. Using them for a longer period of time may cause infection or irritation to the eyes. Contact lenses are prescribed  for individuals and should not be shared. Sharing of lenses can also lead to eye infections.  If you are not using a daily disposable lens, then always use fresh solution to clean or store your lenses. Always wash your hands before inserting or removing the lenses from the eyes. Starting with the same eye every time will help you remember the individual lens for each eye. To remove or insert the lenses into the case, place them on your palm first. This prevents damage to the lenses caused by fingernails.

Of course, is a great website for buying lenses. Visiondirect offers easy ordering, fast shipping and auto-reorder. will quickly verify your prescription and then keep it on file for instant reordering.

Acuvue Oasys Contact Lenses

Acuvue Oasys contact lenses are the most popular single contact lens on the market today.  Acuvue Oasys is prescribed by eye care professionals to effectively correct common vision problems even  astigmatism and presbyopia.

Acuvue Oasys Contact Lenses

Astigmatism is a common eye condition that is caused due to an imperfection in the curvature of the eye. It results in blurred and distorted vision at all distances. Astigmatism can occur in children and adults alike. The symptoms of astigmatism may include blurred vision, sensitivity to light, excessive squinting and headaches.  Presbyopia is an age-related vision condition that reduces the ability to focus on objects located nearby. Though presbyopia may seem to happen all of a sudden, this condition occurs over a period of time and is natural part of the aging process. A tendency to hold reading materials at arm’s length, distorted vision at normal reading distance and eye fatigue along with headaches are some of the signs of presbyopia.

Both astigmatism and presbyopia can be managed with an Acuvue Oasys contact lens. Acuvue Oasys lenses feature the Hydraclear Plus technology, a moisture-rich wetting agent, which keeps your eyes well-moisturized and allows long hours of use, even in tough conditions. These lenses offer visual stability along with remarkable comfort.

An Acuvue Oasys contact lens provides 90% protection from harmful UV-A radiations and 99% protection from UV-B radiations.

If you are using contact lenses for the first time, Acuvue Oasys contact lenses can prove to be an ideal choice. The unique design of these lenses makes them suitable for people who have an active lifestyle. Acuvue Oasys contact lenses are also apt for people who spend long hours in front of a computer. These tinted contact lenses are easy to handle and locate, in case you happen to drop one. The ultra-smooth construction of Acuvue Oasys contact lenses make you feel as though you aren’t wearing lenses at all.

Once you have your prescription, or if you need to refill a prescription, visit to buy contact lenses online. VisionDirect features contact lenses from Acuvue and all other popular brands.  Purchasing contacts online is easy and you will save you a lot of money.  Just search or browse the site to find the pair of lens that have been prescribed.  Enter a quantity and then select the power and base curve specified in your prescriptions.  At checkout you’ll be asked to enter your doctor’s details and you are ready to go. After having confirmed your prescription with your doctor, VisionDirect will quickly process and deliver your order.

Use your FSA Flexible Spending Account to save on Contact Lenses

At we are often asked about purchasing contact lenses with flexible spending account dollars. Most customers with FSA accounts find that their insurance provider does allow prescription contact lenses to be covered as an approved purchase. So if you have an FSA account take a minute and confirm contact lens coverage with your provider.

For those who aren’t familiar with flexible spending accounts, they are special accounts that allow you to pay for eligible medical expenses on a pre-tax basis. FSA and HSA (Health Savings Accounts) are increasingly an option offered with medical insurance plans. The dollars you contribute to your FSA account are automatically deducted from your paycheck on a pre-tax basis.

The type of medical expenses that FSA dollars are used to buy are typically those not covered under your health plan. They may include doctor visit co-pays, prescription drug co-payments, dental care, vision care and other items and services. It pays to become familiar with the items and services that you may spend your FSA dollars on.

At you can use your Flexible Spending Account to purchase prescription contact lenses and other eye care accessories. If you have been provided with an FSA debit card, you can make use of it to pay for your purchase. Otherwise, our FSA tracker makes it easy for you to print all the proof of purchase information you will need to submit your purchases to your FSA administrator for reimbursement. All of your FSA-related purchases will be visible in the FSA/HSA Manager section of your account online at In order to provide better clarity and convenience while doing your FSA shopping, marks all eligible contact lens products with an FSA icon. has all the brands of prescription contact lenses at the lowest prices such as Acuvue, Biofinity, Bausch & Lomb, Biomedics, CIBA Vision, CooperVision, FreshLook, Focus DAILIES, PureVision and many others. Additionally often offers coupon codes and special promotions to allow you to save even more. There are offers for new and existing customers. For new customers check out this page for up to the minute promotional and coupon offers. If you are already a customer, our best offers and coupon codes for your next order are often found here.

Use Your HSA Account for Contact Lenses

Tired of wearing glasses? You may be able to use your health savings account (HSA) to purchase prescription contact lenses. Health Savings Accounts are tax-advantaged medical savings accounts that let you use pre-tax dollars to manage your health care costs. They are offered as an option by a growing number of insurance plans. Check with your insurance provider to see if the purchase of prescription contact lenses are covered under your HSA. makes it easy to use your HSA and FSA spending dollars for contact lenses and supplies. Our HSA/FSA tracker helps you keep a track of all your purchases and allows you to print receipts for reimbursement by your insurance company. Vision Direct has all the brands of prescription contact lenses at the lowest prices, including: Acuvue, Bausch & Lomb, Biomedics, CIBA Vision, CooperVision, FreshLook, Focus DAILIES, PureVision and many more. has ongoing promotions for new and repeat customers. For new customers check out this page for up to the minute promotional offers. If you are already a customer, our best offers for your next order are often found here.

All about Contact Lenses

Contact lenses have made effective vision correction comfortable, cosmetically pleasing and convenient. The rapidly evolving technology has enabled people to correct nearsightedness, farsightedness, astigmatism, blurred vision and other correctable conditions related to an eye lens. You may want to know a little more about contacts before you talk to your doctor about a prescription.

A contact lens is a thin refractive optical lens (typically made out of soft, breathable, flexible and water absorbing silicon hydro-gels) that is placed on the surface of the eye. The contact lens then floats on the tear film layer of the cornea. This allows the lens to move naturally with your eye and line of vision. The eye’s refractive error can typically and easily be corrected with the use of contact lenses. Contacts can also be used for cosmetic or therapeutic purposes. Different types of lenses are available today, giving you multiple options to choose from. You can opt for soft lenses, hard lenses, disposable lenses, colored lenses and more.

Contact lenses have gained popularity over eyeglasses for a few reason that you may not have heard of. Many people find that contacts provide a better peripheral vision and do not fog up or collect moisture during rain, snow or condensation. People with contacts can also wear sunglasses, goggles and other fashionable eyewear without having to fit them with the prescribed lens. Contact lenses offer relief from the weight of eyeglasses, making them perfect for daily wear, for sports enthusiasts and those who love the outdoors.

When using contacts it is important that you follow the directions especially in regard to how long to wear them, when to wear them, how to put them in and keep them clean. Some contact lenses will require the use of a cleaning solution. Some basic tips are to wash and dry your hands before you put your contacts in or when removing them. Typically your left and right contact lens will be different in terms of their prescription parameters, so it can be helpful to make a habit of starting with the same side when you put them in or take them out. Carrying a backup set of eyeglasses is a good idea in case you accidentally lose or damage one of the lenses or run of out fresh contacts if they are disposable. Always discontinue using the lenses and talk to your doctor if you find them reddening your eye or hurting.

Take your time, talk to your eye care professional and ask lots of questions when choosing contacts. The technology has advanced so much that almost anyone can were contact lenses with comfort and convenience. Once you have your contact lens prescription check back with Vision Direct. Vision Direct has all the lenses your doctor will prescribe and at the most affordable prices. has ongoing promotions for new and repeat customers. For new customers check out this page for up to the minute promotional offers. If you are already a customer, our best offers for your next order are often found here.

Why Contact Lenses?

Rapidly evolving contact lens technology has made contact lenses a preferred solution for nearsightedness, farsightedness, astigmatism, blurred vision and other issues related to lens correction. Yet, for those new to contact lenses, the first question is often, ‘why would I want to choose contact lenses?’ It is a great question for everyone in need of vision correction as today’s contact lenses have made vision correction convenient, comfortable, affordable and cosmetically appealing.

What are contact lenses? A contact lens is a thin corrective optical lens, often made of moist flexible silicone that is placed on the surface of the eye. The lens floats on the tear film layer of the cornea. This helps the lens keep in ‘contact’ with the cornea and yet move naturally with your eye in the full range of your field of vision. Free Shipping on all Contact Lenses

Why choose contact lenses over glasses? Contact lenses have gained in popularity over eyeglasses for many reasons. They can provide better peripheral vision and do not fog up or collect condensation during rain, snow or temperature and humidity changes. People with contacts can also wear sunglasses, goggles and other fashionable eyewear without having to fit them with the prescribed lens. Contact lenses are often preferred over glasses by professional athletes and by those enjoying active sports. Contacts can also be used for cosmetic (to enhance or change an eye color) or for therapeutic and prosthetic purposes. The bottom line for many people is that contact lenses offer relief from the additional weight of eyeglasses with frames, making them perfect for daily wear, for sports enthusiasts and for those who prefer the look of their face without framed glasses.

Many different types of contact lenses are available today, with daily, weekly, disposable and custom lens options. Your eye care provider will fit you into the right lens for your needs. Your eye care provider most likely will find a fit for you in a soft flexible silicone hydrogel based lens. You will need to schedule an eye exam as contact lenses (even colored or theatrical lenses) are only available to purchase with an eye doctor’s prescription.

Your eye care provider will take the time to test fit your lenses to ensure that your contacts are comfortable, effective and that you know how to easily take them in and out and keep them clean. There are contact lenses available that you can wear for a longer periods of time and some products that are approved to keep in at night when you are asleep.

When you are ready to stock up on our contact lens prescription, visit us at We will quickly verify your contact lens prescription with your eye doctor and make sure that you get the exact lens you need at the best prices anywhere. Once you’ve ordered from Vision Direct, reordering your contacts is done in a just a few clicks. You can even choose to have your contacts reordered automatically for ultimate convenience. To learn more about contact lenses visit us at:

Correcting Astigmatism with Acuvue Oasys for Astigmatism Contact Lenses

Astigmatism is a common condition of the eye that occurs when the eye is not completely round. People with astigmatism have eyes shaped like the back of a spoon. The light entering the eye is refracted more in one direction than the other which may make objects appear wavy or blurred. This refractive error can be corrected by specially designed toric contact lenses, such as Acuvue Oasys for Astigmatism.

In the past, patients with astigmatism were often advised not to wear contact lenses. Legacy contact lenses would most often not result in a successful vision correction. Modern contact lens technology can correct for both nearsightedness or farsightedness and an astigmatism in the eye shape itself. With the advances in lens technology, contact lenses are now a great choice for astigmatism patients as they can treat both conditions simultaneously. Patients with even severe astigmatism now have the option to wear contact lenses and enjoy all the benefits of them.

Acuvue Oasys for Astigmatism Video image

These new contacts are soft lenses (called toric lenses). The lenses have greater power in bending light to compensate for refraction problems. Toric contact lenses for astigmatism are specially designed to fit the elongated eye. They are weighted to prevent movement when your head moves. If the lens rotates in the eye it may cause blurring of vision. These unique lenses are designed to minimize the rotation of the lens due to gravity and eye movement. Because of this toric lenses help to create smooth optical transitions. Looking up from a book, looking down to check your phone or simply doing daily activities is made much simpler, easier and comfortable with contact lenses such as Acuvue Oasys for Astigmatism.

The toric lenses are made extra smooth, breathable and moist for a comfortable fit. They also may be slightly tinted for ease of handling. A visibility tint makes it easier for you to find the lenses in case you lose one. Acuvue Oasys for Astigmatism is one of the most popular toric contact lenses prescribed today by optical care providers. Acuvue Oasys for Astigmatism provides the eye with 98% of the available oxygen in the air and blocks 90% of UV-A and 98% of UV-B radiation.

Blurred vision is one of the symptoms of astigmatism. Consult your eye doctor if you experience problems in your vision. Many patients with astigmatism really appreciate the option of contact lenses. Contact lenses are perfect for sports and outdoor activities like cycling, walking and jogging. offers all the brands an eye care provider may prescribe for an astigmatism patient. Easy ordering, great prices and fast delivery make a smart choice. To learn more about contact lenses for astigmatism, visit the astigmatism page at Vision Direct.

Vampire Lenses and Eye Makeup for Halloween

Save 20% on Halloween Contact Lenses at Vision Direct Being a vampire for a night is a lot of fun for Halloween. Along with the right costume and the right makeup, special vampire lenses are essential to pull off the scare. These colored contacts give your Halloween look the perfect finishing touch for a night of spooky fun.

You do need to decide what kind of vampire you want to be before choosing contacts. Vampire lenses come in a whole range of effects. The movie vampire look is easy to replicate with Twilight or New Moon-inspired contacts along with a costume from the movie.

For Halloween night, start with the costume and then move to colored contacts and finally the makeup. Putting on the contacts before the makeup prevents transferring oily or powdery residue on your lenses. If you wear glasses, make sure to get corrective contacts for the night. For first-time lens usage, read some basic lens care and precautions before putting them on. Some simple rules to follow are: wash your hands with mild soap before handling the lenses. Use lens solution to rinse and store the contacts. Gently slide the lens from the case onto your palm for putting it on. It’s a good idea to put on your costume, contacts and makeup before the Halloween party. This way you can improve on your look and you can gauge your comfort level with the whole costume.

Besides the retro horror movie look, you can also go for a more radical ‘otherworldly’ feel. Vampire lenses in red or scary effects like jagged teeth are perfect. Another idea is sclera lenses that cover the entire eye to give you intense bottomless eyes. You can use eye makeup to draw creepy facial tattoos to match the frightening eyes. Use gel or liquid makeup as loose powder can fall on your contacts causing eye irritation. It’s important to try on your vampire look before the big day so get your contacts well in advance before Halloween.

Remember, you’ll need a prescription from your eye doctor before buying any contact lens. So, update your prescription and go for it. Be that spook that took the Vampire look all the way. has an incredible collection of lens for Halloween, parties or theatrical productions. They’ll even help you schedule an eye exam and offer discounts and rebate on various lenses. To check out it, visit:

Halloween Contact Lenses – The Scariest Coolest Part of a Costume

Whether you want to be a spooky vampire or a creepy zombie for Halloween, special theatrical contacts are perfect for completing your costume. Halloween contact lenses are available for all ‘creatures of the night’ so it can be a lot of fun choosing lenses to match your costume. They’re great for completing your costume, going to a Halloween party or for acting in spooky video or play.

 The first step is choosing Halloween contact lenses to complement your outfit. If you’re dressing up as a vampire, there are many types of contacts to choose from. Color-pop lenses in icy blue or emerald green are a striking choice or go for a hair-raising effect with blood-red lenses or stark white ones. For werewolves and were-cats, lenses with elongated pupils are a great choice. These were-animal lenses are available in eye-catching colors like green, yellow or white for a complete transformation on Halloween night.

 Besides lenses for vampires and were-creatures, lens and eye health stores also offer black sclera contacts that cover the whole eye. These lenses are ideal for a dramatic look for Halloween. With these complete blackout lenses, you can transform into a wizard, an otherworld creature or a super villain for the night. Other costume lenses to choose from include baby eye lenses, anime lenses and lenses with illustration like flames or stars. Contact lenses in neon colors are also ideal for donning a spooky avatar for Halloween.

 You’ll need to take the same basic precautions and care as you would with regular lenses while wearing your costume lenses. Wash your hands before handling the lenses to prevent an eye infection. Apply the makeup that is a part of your Halloween costume after putting on the lenses. Choose eye makeup in gel or liquid form and not loose powder so it stays on and doesn’t fall on your lenses after application.

 While buying contacts for Halloween, you’ll need a prescription for them so schedule an appointment before choosing them. These lenses are available both for zero power prescription as well as corrective prescription. Non-corrective lenses are available instantly while it may take some time to ship lenses with prescription. It’s a good idea to choose Halloween contact lenses well before the day so you get them in time and have a chance to try them on before the big day.

 The Internet is a great resource for contact lenses for Halloween. has a wide collection of contact lenses for Halloween, theatrical productions or just everyday fun. Shopping from also has other advantages like online offers, easy shipping and more.  You’ll also get a chance to read customer reviews before buying to help you make an informed decision. To explore, visit Image

Email Marketing for Eye Care Providers

The nation’s eye care providers provide primary diagnostic screening and corrective lens fitting to millions of people every year. The ways in which these professionals communicate with their clients and market their services is rapidly changing. This post explores how eye care professionals may use email to retain clients and grow their practice. The intent is to introduce the topic and provide the basic information needed to get an email marketing program going.

Why email marketing is important

Email remains the most cost effective and pervasive way to communicate with your customers. Email is tops for customer engagement and retention. Social media has not dimmed the value of email to marketers, in fact all the major social media sites embrace email to communicate, engage and sell to their user base.

Getting Started

To get started with email marketing you need two basic things.

  1. A list of email addresses of your customers with permission to email them
  2. An email service provider to manage your list with the tools to create, segment, send and track your emails.

The second point is the easy one. Obtaining email addresses with the appropriate permissions requires more planning. and thoughtful execution.

Building an ‘Opt-In’ Email Marketing List

A simple way to get started building your permission-based email list is to build the collection of the client’s email address and related marketing permissions into your normal practice protocols. New patient forms are a way to ask for the patient’s email address. There should be two places where the patient may check to specifically opt-in to receive emails from the eye care provider. The first box would be one where the client may choose one or more preferred methods of being contacted by the practice. This will give the practice permission to send normal communications to the user. The second place on the form would additionally ask if the client would like to receive eye care information and special promotions from the practice.

Existing returning patients may also be asked if they would like to be contacted via email. In either case, all emails sent should fulfill a legitimate need for client communication or provide real value to the client in regards to the eye care provider’s expertise and practice areas. It should be noted that email communications are not generally secure so email is not recommended for personally identifiable medical information especially in the context of HIPAA regulations. HIPAA compliance is outside the scope of this post and all communication practices need to evaluated in the context of HIPAA compliancy.

An email service provider will also have an email sign up form that you may use to link from your website to allow clients who visit your site, or your practice’s page on Facebook, to sign up for your email communications.

Selecting an Email Service Provider

Email marketing service providers have become mature in their technologies and services and they are quite reasonably priced. There are self-service to fully managed email marketing service options. Below are links to two low-cost email marketing platforms that you may want to look at. Both have free trials so you can get started and get familiar with their interfaces and reports:

Features of Email Marketing Service Providers

An email marketing platform will help you do several things:

  • Easily import, create and store email lists
  • Create email templates for different types of email messages. Support for HTML and Text formats.
  • Purchase custom email template creation services
  • Create and send an email to a list or multiple lists
  • Segment your email list(s) based on customer type, performance, frequency of communication or other criteria
  • Manage the collection of emails from an email subscription form
  • Manage email bounce and unsubscribe requests so your emails get to people who want them
  • Track the open rate and response rate of emails among other usage statistics
  • Download example email privacy policies that you may customize and add to your website’s privacy policy
  • Utilize tutorials, forums and live support

I hope this brief discussion has helped to demystify email marketing. Email is a proven tool that you can use to engage your clients more than you may be today.

For a more information, I would recommend the book E-mail Marketing for Dummies by John Arnold. This addition to the ‘for Dummies’ series of books has great information in it for the seasoned and novice email marketer alike.

Embedded below is a video of the author, John Arnold, talking about his book and some recent trends in email marketing for small business.


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